[Home](https://www.referralflooring.com/)/Privacy

Privacy

# What this site collects, who sees it, and how to have it removed.

Referral Flooring is a small flooring business in Burlington, Ontario. This site
collects your details for exactly one reason: so Max can call you back about a floor. This page says
plainly what is collected, where it goes, and how to get it corrected or deleted. It is written by the
people who built the site, from the code, not from a template.

Canada's federal private-sector privacy law is PIPEDA, and the Office of the
Privacy Commissioner states that it "applies to private-sector organizations across Canada that collect,
use, or disclose personal information in the course of a commercial activity".[1]
That includes a flooring company in Ontario taking an estimate request, so that is the standard this page
is written to.

What is collected

## Three things on this site can take your details. Here is each one.

### The booking form

On the home page

- What you tell it: the room, what is down there now, whether you have the flooring already, your
town, a preferred time, your name, and a phone number or an email address

- You need a name and one way to reach you. Everything else is optional

- There is a hidden field a person never sees; it exists to catch spam robots and is discarded

### Plank, the chat helper

The button in the corner

- Plank is software, not a person. It answers from the text of this site and never quotes prices

- What you type to it, and its replies, are logged so Max can see what people ask and fix the site

- If you ask it to pass a message to Max, it collects your name, a phone or email, your town and what
you want, and sends them on with the last few lines of the conversation

### Analytics

First party, not an ad network

- The only script that leaves this site goes to metrics.bluecraneworks.ca, run by Blue Crane, who built
and maintain the site

- It records the page viewed, how long it was actively open, and how far it was scrolled

- No advertising networks, no social media pixels, no third-party trackers. The site's security policy
blocks them

### Ordinary hosting logs

Cloudflare

- The site is served by Cloudflare Pages, which, like any web host, sees the address your device
connects from and the pages requested

- We do not use those logs to identify anyone

Where it goes

## Two places, both for the same reason.

### Max's inbox

A booking request, or a message you ask Plank to pass on, is emailed to Referral Flooring's own
address so Max can reply or call. The email is sent through Microsoft's Azure Communication Services
from an address Blue Crane operates for that purpose. If you gave an email, his reply goes straight
back to you.

### The office record

The same request is also stored in a small database so the office can see enquiries in one place and
nothing is lost if an email goes astray. Plank's questions and replies are stored in the same place.
The database runs on Cloudflare's infrastructure and only Referral Flooring and Blue Crane can read it.

### Plank's replies

To answer you, Plank sends the conversation to a language model hosted on Microsoft Azure, operated
under Blue Crane's account, along with the text of this site. That is how it knows what the site says.
It is not used to train anything, and it is not shared with anyone else.

### Nobody else

Your details are not sold, rented, traded or given to suppliers, marketers or anyone outside Referral
Flooring and the people who run this site for it. If Max recommends another trade for part of your job,
he will ask you first.

Source

1. Office of the Privacy Commissioner of Canada,
[PIPEDA
requirements in brief](https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-personal-information-protection-and-electronic-documents-act-pipeda/pipeda_brief/), page dated 1 May 2024. Read 9 September 2026.

Your side of it

## How long it is kept, and how to have it changed or removed.

We keep an enquiry for as long as it is useful for the job it is about: quoting it,
booking it, doing it, and standing behind the 1 year warranty on it. After that there is no reason to keep
it, and there is no reason to keep one that never became a job at all.

To see what we hold about you, correct it, or have it deleted from both the inbox
and the office record, email [referralflooring@gmail.com](mailto:referralflooring@gmail.com) or
call [289-689-4242](tel:+12896894242). Say what you sent and roughly when, and it will be done.
If you are not satisfied with how a request was handled, the Office of the Privacy Commissioner of Canada
takes complaints about private businesses.

- [ContactPhone, hours and email.](https://www.referralflooring.com/contact-us)

- [About Referral FlooringWho Max is, and how the estimate works.](https://www.referralflooring.com/about)

- [The booking formWhat it asks, step by step.](https://www.referralflooring.com/#book)

Questions

## Ask a person, not a page.

If anything here is unclear, call or email and Max will answer it himself.

[Email about privacy](mailto:referralflooring@gmail.com?subject=Privacy%20question)
[Call 289-689-4242](tel:+12896894242)

Phone

[289-689-4242](tel:+12896894242)

Email

[referralflooring@gmail.com](mailto:referralflooring@gmail.com)

Last updated

9 September 2026

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Source: https://www.referralflooring.com/privacy
